ParkShopping opens its tenth expansion in the Federal District with a R$300 million investment, aiming to create around 900 new direct and indirect jobs.
The retail sector of the Federal District receives a significant economic boost with the launch of ParkShopping’s tenth expansion, located in the Park Sul area. The project secured financial contributions totaling approximately R$300 million.
The new development adds roughly 9,000 square meters of Gross Leasable Area (GLA) to the commercial complex. With the addition, the space now hosts more than 60 new operations across fashion, services, and dining.
The initiative is expected to stimulate the local economy in the coming months. Management anticipates increasing the workforce from 4,100 to about 5,000 direct and indirect jobs in the capital.
Modernized architecture and infrastructure
The architectural design was created by the renowned firm FEU Arquitetura. The structure emphasizes natural lighting and pays homage to the shapes and vegetation characteristic of the Cerrado.
To enhance visitor convenience, the complex is connected to a five‑story covered parking building. The new infrastructure offers more than 3,000 parking spaces.
“The expansion represents a significant leap in income generation for the federal capital, solidifying the enterprise’s trajectory in the regional market.”
Managed by Multiplan in partnership with Previ since 1983, the traditional shopping center maintains strong commercial relevance. The site records an estimated annual footfall of 12 million customers and billion‑level revenue.
Exclusive brands and new culinary hub
The expansion attracts new operations for the Brasília market, including internationally prestigious brands such as Dolce & Gabbana Beauty, LEGO, Michael Kors, Hoka, and Bayard Esportes.
The cultural and apparel offering is expanded with a 400‑m² unit of Livraria da Travessa, designed by Bel Lobo, along with renowned labels such as Animale, Bo.Bô, Coach, and Tânia Bulhões.
In the food sector, the space hosts exclusive operations such as Bloco C, Ristorantino Caffè, Jappa da Quitanda, and Chocolat Du Jour, along with the largest Oba Hortifruti store in the FARM format.
Upcoming Steps in the Commercial Schedule
In addition to the opening of the new wing, other brands are starting operations in the mall’s corridors, highlighted by the immediate arrival of BERSHKA and the planned opening of a Hering unit covering 500 m² in December.
The expansion plan includes new launches for the coming years. International names such as Bath & Body Works and Kiko Milano are scheduled to debut by the first quarter of 2027.