The Mixed brand elevates the shopping experience with a new concept store at Partage Lago Sul, in Brasília.
The federal capital gains a new fashion and lifestyle hub with the arrival of the Mixed concept store at the recently opened Partage Lago Sul. The launch represents a significant milestone in the brand’s expansion strategy in the Federal District, choosing the new mall to showcase an evolution of its architectural and visual DNA.
The space was meticulously designed by renowned architect Zize Zink. The project stands out for its modern lines and a soft color palette, with pink as a highlight, creating a sophisticated ambiance perfectly aligned with the development’s vision.
A New Shopping Concept in Brasília
Partage Lago Sul features an innovative open mall model, strategically located near Brasília International Airport. The shopping center combines outdoor areas, landscaping that celebrates the richness of the Cerrado biome with native species, and a diverse mix of fashion, gastronomy, and service stores, promising to be a meeting point for Brasília residents.
The opening of the Mixed store was celebrated with an exclusive event in the capital. Customers and guests were welcomed to a special cocktail reception, bringing together local personalities and entrepreneurs. The presence of notable figures such as Vivianne Piquet, Bella Salvatti, Ana Luiza Valle, and Mônica Haddad marked the evening’s success.
The new Mixed concept store is more than just a point of sale; it’s an invitation to immerse oneself in the brand’s identity. The space reflects the label’s commitment to offering unique experiences and solidifies itself as a must-visit destination for fashion lovers in Brasília.
