A Kraken is negotiating with major local companies to introduce its energy management platform in Brazil, eyeing the opening of the free market.
The Brazilian energy market is about to receive one of the most advanced technological tools in the world. Kraken, the company behind the operating system of the British giant Octopus Energy, has begun advanced talks with several national players to establish its first strategic partnership in the country.
This move comes at a time of significant structural changes in the national electric sector. With the expansion of renewable sources and the gradual opening of the free contracting environment, the foreign company sees fertile ground to apply its automation and consumer relationship solutions.
Challenges and Regulatory Adaptation
To establish a foothold in Brazilian territory, the company seeks a well‑established organization with high operational capacity. Choosing a local partner is treated as a top priority to ensure the tool’s compatibility with current regulatory and operational complexities.
Although it uses a globally standardized technology base, adaptation requires deep knowledge of local particularities. To mitigate these challenges, the strategy involves specialized technical support and hands‑on experience from the pioneer who adopts the solution.
Devrim Celal said:
We are talking to almost the entire market and looking for our first partner.
The executive Devrim Celal, Director of Flexibility and Marketing at Kraken, highlighted during a participation in the MegaCast Convida podcast that the tropicalization process of the tool will depend directly on feedback from this first major client.
Innovation and the Future of the Sector
Originating within the Octopus Energy group and now operating independently, the company strongly bets on using artificial intelligence to optimize commercial operations and manage decentralized assets. Among the solutions offered are smart control of electric vehicles, residential batteries, and grid‑connected devices.
Despite the historically low penetration of smart meters in Brazil, the expectation is that regulatory modernization will drive new business models. The integration of advanced technologies promises to redefine the dynamics between marketers and consumers in the coming years.