Iguatemi Brasília is expanding its family entertainment options with the arrival of 299 Mini, offering electric mini-vehicles for children.
The shopping center located in the nation’s capital has just added a new attraction aimed at young audiences.
With the opening of the 299 Mini kiosk on the Ground Floor, the mall is reinforcing its commitment to playful experiences for its youngest visitors.
The operation brings a fleet of motorized replicas of prestigious automotive brands, allowing children to ride through the mall corridors under the close supervision of their parents or guardians.
The initiative aims to turn family outings into a more interactive and fun activity.
Motorized fun for different ages
The 299 Mini concept caters to a wide age range, welcoming babies from 10 months old up to children of 9 years, while always respecting the weight and height limits of each model.
The fleet includes options desired by young automotive enthusiasts, such as the BMW S1000RR motorcycle, the classic Kawasaki, and the iconic Porsche 911 car.
To ensure safety while moving around the shopping center, the mini cars feature a remote control system operated directly by the parents.
This technological feature allows guardians to maintain full control of navigation while the children enjoy the ride aboard the luxury miniatures.
The arrival of this operation at Iguatemi Brasília reinforces our commitment to bringing innovations that combine quality entertainment and safety for the entire family, providing memorable moments for our visitors.
Pricing structure and next steps
The business model adopted by Grupo 299 operates on a time-based rental system.
Prices start at R$ 30.00 for an initial 10-minute session, scaling up to a limit of R$ 90.00 for those who choose the complete 60-minute experience.
With this opening, the management of Iguatemi Brasília is positively evaluating public reception and plans to introduce new family leisure attractions in the coming months, maintaining its focus on innovations that enrich the visitor experience in the capital.
