Survey shows the Central-West leads Black Friday purchasing plans, with 73.1% of consumers looking to pre-order gifts and use digital payment options.
The pursuit of savings and financial planning is reshaping consumer behavior in the heart of the country. As the year-end approaches, retail activity gains new momentum in the Central-West region.
According to recent data released by Mercado Pago and Mercado Livre, an impressive 73.1% of consumers in the region plan to use Black Friday to pre-order Christmas gifts.
The survey points to a cautiously optimistic scenario, where the search for genuine discounts is combined with intensive use of technology to secure the best payment terms.
Financial strategy and payment channels
Budget organization has been the main pillar for families in the Central-West. About 35.3% of respondents say they are better prepared financially for this year’s offers.
On the other hand, 36.2% of consumers have not yet set a maximum spending limit, underscoring the need for caution during the promotional event.
In terms of payment, digital tools have taken absolute prominence. The Pix and Pix Installments option leads regional preference, accounting for 44.3% of choices.
Next comes the traditional credit card, with 43.4% of intentions, whether for full payment or installment plans.
Among buyers who choose to finance products, 53.7% plan to spread the final amount over longer terms, ranging from 6 to 12 months.
Average ticket and the impact of artificial intelligence
In terms of financial investment, the survey details that 27.1% of respondents plan to spend up to R$1,000 during year‑end promotions.
Another significant portion, 25.7% of those surveyed, intends to extend the budget and spend up to R$2,000 during the period.
The most coveted categories reveal a focus on durable goods and personal use. Appliances lead with 43.4%, closely followed by the clothing sector at 38.4%.
An innovative aspect of the survey is the strong adoption of technological solutions to optimize time and financial resources.
“Artificial Intelligence acts as an ally in the purchasing journey, being used by 63.7% of users to search for and compare prices.”
Challenges and opportunities for regional retail
The strong surge in demand in the Midwest requires local retailers to strengthen their competitiveness strategies, offering easy credit and channel integration.
With increasingly connected and demanding consumers, companies that combine favorable financial terms with digital transparency tend to lead sales on Black Friday.
The anticipation trend solidifies the date not just as an isolated event, but as the crucial starting point for year‑end economic activity in Brazil.