A unique artistic intervention is turning a LOTS Group electric truck into a mobile mural, bridging nature, technology, and sustainable logistics to raise awareness about the future of freight transport.
The quest for solutions that integrate operational efficiency with environmental responsibility is taking on a new visual dimension on Brazilian roads. Artist Kelvin Koubik, a specialist in muralism from Rio Grande do Sul, has joined forces with the LOTS Group to transform a 100% electric truck into a roving platform for art and reflection. The work is a visual synthesis that connects organic elements—such as birds and vegetation—with technological circuits, symbolizing the sector’s transition to a cleaner era.
The project goes beyond a static exhibition. Following its debut at Logística do Futuro 2026 in São Paulo, the vehicle will begin regular operations on the road, carrying its message to diverse audiences. This initiative redefines the presence of heavy transport on highways, turning an operational asset into a living messenger of sustainable mobility and innovation.
Art as a bridge to sustainability
The collaboration between the artist and the company seeks to translate the complex transformation of modern logistics. By using a Scania electric truck as a canvas, the proposal highlights a commitment to decarbonization. As the artist himself points out:
“The work stems from the encounter between nature and technology. The birds, water, and shapes inspired by circuits represent movement, connection, and freedom. When this work leaves a fixed surface and starts moving, it takes on a nomadic dimension and creates new encounters on every route.”
This “nomadic” artistic expression allows complex concepts of energy efficiency and environmental preservation to reach people who do not typically frequent galleries or cultural spaces, democratizing access to art and the debate on the planet’s future.
Commitment to environmental impact
The technical implementation of the artwork was also carefully considered according to sustainability criteria. The artistic print applied to the bodywork uses water-based inks with GREENGUARD Gold certification, ensuring a reduction in volatile chemical compound emissions. For Edson Guimarães, CEO of LOTS Group, the project is a direct reflection of the organization’s strategic vision:
“The painting is a celebration. This is one of the first 100% electric Scania trucks in our fleet, and we wanted this achievement to be visible on the roads. By turning this vehicle into a mobile mural, Kelvin Koubik‘s art carries, wherever it goes, a promise of what LOTS Group believes: that innovation, technology, and sustainability must be present in the daily movement of logistics.”
Future and awareness on the road
The freight transport sector is at a turning point, where pressure to reduce carbon footprints is driving investment in new technologies. Integrating art into an active operational vehicle humanizes the energy transition and makes the concept of green logistics tangible.
By combining Kelvin Koubik‘s signature style with the technological vanguard of electric trucks, the project envisions a scenario where economic development and environmental preservation not only coexist but walk hand in hand. In the coming months, this initiative promises not only to turn heads on the highways but to reinforce the message that sustainability is an irreversible path for the global logistics sector.
