Shopee achieved unprecedented performance in the 2026 11.11 event, doubling sales volume and strengthening the presence of Brazilian sellers in the national e‑commerce market.
The marketplace platform Shopee reached a historic milestone for its operations in Brazil during this 11.11 edition. By surpassing the transaction volume recorded on last year’s Black Friday, the company not only validated its market strategy but also demonstrated the strength of the local ecosystem, with 95% of sales supplied by domestic entrepreneurs.
The event’s success served as a vital barometer for Brazilian digital retail, signaling a shift in consumer behavior that now moves more confidently between different payment methods to secure aggressive offers and logistical convenience.
Consumption Highlights and Operational Efficiency
The Home & Appliances sector was the main protagonist of the day, accounting for roughly one third of the platform’s total revenue. Technology items, sporting goods, tires, and seasonal products such as panettone also performed above average, indicating a significant anticipation of year‑end purchases.
Logistical efficiency was another central pillar. The Turbo delivery model—guaranteeing receipt of goods within up to four hours in Greater São Paulo—and the Fulfillment system reached unprecedented productivity peaks. Sectors such as pet shop and beverages were the primary beneficiaries of the distribution speed.
We made 11.11 2026 a historic day and, thus, concluded the first phase of our shopping season with our sellers and consumers, who took advantage of R$ 25 million in discount coupons on that single day.
Changes in Financial Habits
While Pix maintained its leadership in user preference, accounting for 52% of requests, credit card usage showed a remarkable increase. With a 121% jump compared to previous periods, the payment method expanded its share to 37% of transactions, suggesting a greater openness among the public to installment purchases of higher value.
The positive balance of the campaign projects a favorable scenario for the year’s final stretch. With a massive injection of discount coupons and the consolidation of local sellers, Shopee moves into the next phase of the promotional calendar, such as Black Friday, with robust operational indicators and an engaged user base to close the 2026 fiscal year.