For the third consecutive year, Corona reaffirms its sovereignty in the Latin American market, reaching a brand value of US$13.9 billion and consolidating the global transition to the premium segment.
Corona has just renewed its title as the most valuable brand in all of Latin America, according to the anticipated Brand Finance Latin America 100 ranking for 2026. With a solid 4% growth in its market value, the beverage giant confirms that its strategy of focusing on high-value-added products continues to be an unbeatable competitive differentiator in the region.
The label’s success is not just a reflection of branding but a strategic pillar for Ambev in the Brazilian territory. The company has been reaping the rewards of the appreciation of its premium and super premium portfolio, which saw an expressive jump of 20% in sales during the last quarter, demonstrating a clear shift in Brazilian consumer behavior.
The Rise of Conscious Consumption
One of the most important drivers of this trajectory is the sure bet on the low-alcohol beverage segment. Corona Cero has become the spearhead of this movement, capturing the demand of consumers increasingly attentive to health and well-being, without sacrificing the status of an aspirational brand.
The company highlighted:
The brand’s expansion is not limited to sales volume but in its ability to integrate the consumer’s lifestyle with more balanced choices, transforming the non-alcoholic portfolio into a driver of strategic innovation.
The Strategic Role of Partnerships
The 30% growth recorded in the company’s non-alcoholic beverage category was driven by a robust agenda of activations. By associating its image with sporting events and lifestyle experiences, the brand manages to connect with different audiences, maintaining its relevance in moments of celebration as well as in contexts of balanced routines.
The trend for the coming cycles indicates that Corona‘s leadership is expected to continue, as the company invests in new points of contact with the public. The brand’s consolidation of regional leadership serves as a thermometer for the beverage sector, signaling that premiumization, combined with healthier options, will be the definitive path to sustainable growth in the mass consumer market.
