Solfácil is expanding its leadership structure by elevating its legal division to a vice-presidential level, appointing expert Bárbara Rubim to lead the company’s institutional strategy.
In a strategic move to strengthen its governance, Solfácil has officially created a new Vice Presidency focused on Legal Affairs and Institutional Relations. The initiative aims to centralize compliance guidelines and dialogue with regulatory bodies, giving greater decision-making weight to the agendas that underpin the company’s operations in the dynamic solar energy market.
To lead this new division, the company has hired Bárbara Rubim, a prominent figure with 15 years of experience in the electricity sector. The executive will be responsible for integrating corporate governance and public policy departments into the brand’s expansion plan, ensuring that the company’s growth remains aligned with a favorable regulatory environment.
Aligning innovation and regulation
The decision to elevate the legal department reflects Solfácil’s need to anticipate regulatory scenarios, ensuring legal certainty for its investors and its extensive network of partner integrators. According to Fabio Carrara, CEO and founder of the organization, the new VP’s expertise will be fundamental in consolidating the company as a leader in solutions for the end consumer.
Bárbara Rubim’s track record is a strategic differentiator for Solfácil at this time of maturation in the distributed generation sector and the opening of the electricity market, allowing for more technical and assertive dialogue with public agents.
A leading role in the sector’s agenda
In addition to her new corporate role, Bárbara Rubim holds prestigious positions in the sector, such as Chair of the Board of ABSOLAR and Energy Director at Deinfra/FIESP. This network will be leveraged by the executive to strengthen Solfácil’s standing with the MME, ANEEL, and the Central Bank.
The new vice presidency’s scope includes critical issues for the future of the sector, such as the migration of low-voltage consumers to the Free Energy Market and debates regarding Brazil’s new tariff design. The goal is to act in building a more predictable and stable business environment, strengthening the entire national photovoltaic energy value chain.
