In a joint initiative by Embratur and the CNI, a major business mission has arrived in India to strengthen female entrepreneurship, scout for investments, and promote Brazil as a hub for business tourism.
A delegation of Brazilian businesswomen, part of the BRICS Women Business Alliance, arrived in New Delhi, India, this Tuesday (8). The primary goal is multifaceted: to attract new investments, boost female entrepreneurship, and position Brazil as a strategic destination for business tourism on the global stage.
The mission is a joint effort by the National Confederation of Industry (CNI) and Embratur, aimed at tightening ties between leaders from both nations. This outreach takes place within the BRICS economic bloc, which holds significant global influence, accounting for approximately 40% of the world GDP.
Strengthening Ties and Opportunities within BRICS
Coordinated by the CNI with the valuable sponsorship of Embratur, the mission reinforces Brazil‘s commitment to South-South cooperation and the expansion of its economic and tourism influence. The visit to India is a concrete step toward opening new doors for collaboration in one of the world’s most dynamic markets, fostering trade and cultural exchange.
Boosting Corporate Tourism and Events
A key pillar of the visit is promoting corporate tourism. Embratur is actively working to attract major international events and trade fairs to Brazil, which currently holds the 13th position in the International Congress and Convention Association (ICCA) rankings. The goal is to highlight Brazil’s potential as a host for major business meetings, generating foreign revenue and development.
The Role of Women on the Global Stage
The participation of the BRICS Women Business Alliance (BRICS WBA) underscores a focus on female leadership. The organization works to consolidate innovation networks led by women in critical sectors such as healthcare, creative economy, sustainability, and tourism. This initiative aims not only at business outcomes but also at the empowerment and recognition of female leaders.
Connectivity and Growth in Travel Flows
Brazil has seen a gradual increase in the flow of Indian tourists, receiving 17,500 in 2025 and 9,689 visitors between January and August 2026, representing a 2.4% increase compared to the previous period. However, a persistent challenge remains the lack of direct flights between the two countries. Current routes rely on connections through hubs such as Doha, Dubai, Amsterdam, Addis Ababa, and Buenos Aires, making the improvement of air connectivity a top priority for the sector.
“This mission is essential for weaving a network of opportunities between Brazil and India, not only in the realm of investments and tourism but also in recognizing and strengthening the role of businesswomen.”
Representative of the Brazilian delegation in New Delhi
The presence of the Brazilian business mission in India, led by women and supported by strategic institutions like the CNI and Embratur, signals a promising horizon for bilateral cooperation. Expected outcomes include attracting capital, fostering entrepreneurship, and expanding tourism, all contributing to a more robust and diversified economic relationship. Overcoming the challenge of air connectivity will be a crucial step in solidifying these future projections, paving the way for an even more intense and mutually beneficial exchange between both nations.
